Open to new opportunities

Ali Ibrahimov

Lead Performance Marketing Specialist

I turn ad budgets into measurable business growth — through data-driven campaigns, precise attribution, and relentless optimization.

See My Results LinkedIn Profile
3–5x ROAS Growth
90% CPL Reduction
3+ Years Experience
6-fig Budgets Managed
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Ali Ibrahimov
About Me

Data-Driven.
Results-Obsessed.

With 3+ years of performance marketing experience across banking, retail, and technology sectors in Azerbaijan, I specialize in building full-funnel systems that consistently deliver measurable ROI.

I combine deep analytical capability — GA4, GTM, AppsFlyer, Looker Studio — with hands-on campaign management across Google Ads, Meta Ads, and TikTok Ads to drive real business outcomes, not just vanity metrics.

Currently leading performance marketing at Azerbaijan International Bank, where I've automated reporting workflows, rebuilt tracking infrastructure from the ground up, and driven significant reductions in cost per lead across both Google Ads and Meta.

Baku, Azerbaijan
MBA in Business Analytics

Paid Advertising

Google Ads, Meta Ads, TikTok Ads — six-figure budgets, data-first approach.

Analytics & Attribution

GA4, GTM, AppsFlyer, Adjust — full-funnel visibility and accurate attribution.

Automation & AI

n8n, Looker Studio, Claude Code — reporting cut from 60 minutes to 2.

CRO & Testing

A/B testing, audience segmentation, landing page optimization — continuous improvement.

By The Numbers

Results That Speak

Real outcomes from real campaigns. Every number has a story.

3–5x
ROAS Growth Range
Consistent return on ad spend improvements across Google Ads, Meta, and TikTok through systematic campaign optimization, audience refinement, and creative testing
0%
CPL Reduction Achieved
Cost-per-lead improvements driven by GTM tracking rebuilds, attribution fixes, and audience segmentation — across both search and paid social campaigns
2x+
Typical CTR Uplift
Search campaign click-through rate improvements through localized ad copy, structured keyword themes, negative pruning, and audience signal optimization
0
Ad Platforms Managed
Active campaign management across search, paid social, programmatic (DV360, RTB), mobile (Byyd), and ecommerce advertising networks simultaneously
Hours→ Minutes
Reporting Automation
Custom Looker Studio dashboards and n8n automation workflows transforming hours of manual data work into real-time executive insights
0
Industries Covered
Banking, retail, automotive, technology, and education — each requiring distinct funnel strategies, platform mix, and attribution models
What I Do

Areas of Expertise

Performance Marketing

Full-funnel paid campaign management across search, social, programmatic, and mobile — Google Ads, Meta, LinkedIn, TikTok, DV360, and Byyd — with a relentless focus on ROAS, CPL, and cost efficiency at scale.

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • DV360
  • Byyd
  • RTB Platforms

Analytics & Attribution

Building robust tracking infrastructure that provides accurate, reliable attribution across the full funnel — from first touch to conversion — using industry-leading tools.

  • GA4
  • Google Tag Manager
  • AppsFlyer
  • Adjust
  • UTM Tracking
  • Funnel Analysis

Conversion Optimization

Systematic A/B testing, audience development, and landing page optimization to continuously improve conversion rates, lead quality, and overall acquisition cost.

  • A/B Testing
  • CRO
  • Landing Pages
  • Retargeting
  • Audience Development

Data & Automation

Automating reporting workflows and building executive dashboards that transform raw campaign data into clear, real-time insights — reducing manual work from hours to minutes.

  • Looker Studio
  • Power BI
  • Supermetrics
  • n8n
  • Reporting Automation
  • Claude Code
  • MCP Integrations

Dynamic & Ecommerce Advertising

Building and managing dynamic product ad campaigns using live data feeds, creative automation tools, and merchant center integrations to serve the right product to the right user at the right time.

  • Google Merchant Center
  • Dynamic XML Feeds
  • Confect.io
  • Dynamic Product Ads
  • Shopping Campaigns
Career

Work Experience

Current

Lead Performance Marketing Specialist

Azerbaijan International Bank

Dec 2025 — Present
  • Automated campaign reporting workflows using Claude Code, MCP integrations, and Looker Studio — transforming hours of manual work into real-time automated dashboards
  • Rebuilt Google Tag Manager event tracking architecture with frontend developers, significantly improving attribution accuracy and reducing CPL on Meta through cleaner conversion data
  • Optimized lead generation campaigns through audience targeting and tracking enhancements, achieving substantial CPL reductions on Google Ads
  • Launched Azerbaijani-language Google Ads campaigns, more than doubling CTR and unlocking a previously untapped acquisition channel

Lead Performance Marketing Specialist

Kontakt Home

Mar 2025 — Dec 2025
  • Optimized paid advertising campaigns across Google Ads, Meta Ads, and TikTok Ads — delivering strong ROAS growth while managing six-figure advertising budgets
  • Implemented Google Analytics and conversion tracking frameworks, enabling data-driven optimization that contributed to significant multi-fold growth in sales volume
  • Analyzed conversion funnels and implemented A/B testing across audiences, placements, and creatives — measurably improving lead quality and acquisition costs
  • Designed custom audience and remarketing strategies targeting high-intent users across lending products

Performance Marketing Specialist

SR Group

Jun 2024 — Mar 2025
  • Built executive-level dashboards consolidating advertising, attribution, and conversion data across all campaigns
  • Partnered with UX/UI and development teams to redesign the Mercedes-Benz website experience — dramatically increasing average session duration and improving engagement signals
  • Developed audience segmentation and retargeting strategies using first-party data, behavioral signals, and lookalike audiences
  • Streamlined manual Excel-based reporting processes for credit card and lending campaigns, significantly improving accuracy and operational efficiency

Performance Marketing Specialist

Nano Technology

Feb 2024 — Jul 2024
  • Identified conversion bottlenecks through behavioral analytics and user journey analysis, improving engagement and lead conversion rates
  • Optimized landing pages and marketing funnels using performance data and user insights, increasing website effectiveness as a lead-generation channel

Performance Marketing Specialist

Tech Academy

May 2023 — Jan 2024
  • Built custom audience segments using GTM, CRM data, and website behavior to improve targeting precision and campaign efficiency
  • Developed lookalike audience strategies based on high-value customer profiles, expanding reach while maintaining acquisition quality
  • Executed A/B testing programs across creatives, landing pages, and audience segments, continuously improving performance metrics
  • Conducted keyword research and search term optimization initiatives improving traffic quality across multiple products
Stack

Tools & Platforms

Paid Social & Search

Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads

Programmatic & Display

DV360
Byyd
RTB Platforms

Dynamic & Ecommerce

Google Merchant Center
Dynamic XML Feeds
Confect.io
Dynamic Product Ads

Analytics & Attribution

Google Analytics 4
Google Tag Manager
AppsFlyer
Adjust
Google Search Console
Hotjar
Microsoft Clarity

Reporting & Dashboards

Looker Studio
Power BI
Supermetrics
Google Sheets

Automation & AI

n8n
Claude Code
MCP Integrations
Education

Academic Background

MBA in Business Analytics

Azerbaijan State University of Economics

Baku, Azerbaijan

B.Sc. in Chemical Engineering

Baku Higher Oil School

Baku, Azerbaijan
Get In Touch

Let's Work
Together

Whether you're looking to scale your campaigns, improve attribution accuracy, or build data-driven marketing systems — I'd love to hear about your goals.

Email ali.ibrahimov.career@gmail.com
LinkedIn /in/ali-ibrahimovv
Phone +994 77 582 6879
Location Baku, Azerbaijan

Send a Message

I typically respond within 24 hours.